$170 $195
For the last fifty years, Smiley has served as a beacon of hope and positivity as they’ve encouraged the world to take the time to smile. What started as a happiness promotion in the France Soir newspaper to draw attention to positive news stories has blossomed into a movement that has shaped the way that we share happiness and express ourselves. In the decades since that first Smiley appeared on the page, the brand has gone on to shape musical generations, social movements, and popular culture. With a feel-good philosophy at their core, Smiley has partnered with some of the world’s leading brands to bring their message to life through clothing, gifts, campaigns, emoticons and other happy moments. In celebration of this joyful milestone, Smiley presents an exciting look back on their first 50 years with their new book, Smiley: 50 Years of Good News, featuring a compendium of their most exciting collaborations, a look back at moments in history that gave us a reason to smile, and more.

Franklin Loufrani is the President and Founder of The Smiley Company. He has spent over five decades working in journalism and senior positions within the licensing industry. It was in 1971 that Franklin Loufrani became the first person to trademark the Smiley face. On Saturday 1 January 1972, French newspaper France Soir printed Loufrani’s ‘good news’ campaign. He used the now-iconic Smiley to highlight feel-good news in a host of Europe’s leading newspapers. He called the design “Smiley” and launched The Smiley Company, a licensing company that became dedicated to spreading good news and happiness and positivity.

Nicolas Loufrani, Franklin Loufrani’s son, joined The Smiley Company in 1997 as the vice president of marketing, and has been the CEO since 2001. Prior to working in the family business, Nicolas had an impressive career in the high fashion working with Saville Row tailor, Ozwald Boateng. His knowledge on trends, cutting-edge design and the fast-evolving world of technology helped revolutionize The Smiley Brand. As part of many philanthropical initiatives spearheaded by Nicolas over the years, he launched Smiley Movement in 2018, a not-for-profit managed by The Smiley Company.

A good news journalist, writer and cultural curator, Australian-born Liam Aldous is based in Ibiza, Spain. Working as Monocle Magazine’s Spain correspondent since 2011, he also collaborates with high-end fashion house LOEWE for whom he has written books and directed films.

  • 200 pages
  • over 200 illustrations
  • English language
  • Released in March 2022
Please note that everything in this policy is intended to align with the practice of your statutory rights. For further information regarding your statutory rights and policies, please refer to the ACCC website here.
As all items are custom made-to-order for our customers upon order, and not pre-made as such, therefore once an order is placed, it is not possible to be refunded for simply change of mind.

Please note: returns due to change of mind are eligible for an exchange only. Each frame is made to order, and therefore personalised and exempt from refund. 

The following goods cannot be returned for any reason - 
  • Custom products
  • Gift cards
In the case that your purchase is defective or damaged, Wall To Wall will replace it. If you wish to exchange the product for the same item, please get in touch via email at for a returns authorisation. 
Please note that damaged prints will only be eligible for replacement if the fault is deemed as a manufacturing error. If the print is blemished by general wear and tear, it will not be replaced.
To complete your return, proof of purchase is required in either the form of a receipt, tax invoice or bank statement. This must be printed out and included in your returns parcel. 

Please note: returns cannot be sent back to the manufacturer. They must be delivered to the following address - 
Factory 27/94 Keys Rd
VIC 3192
All discounted items cannot be returned for a refund or exchange. They are final sale. 

In the case that the item was purchased as a gift and was clearly stated so in the checkout section, a credit voucher will be issued to you for the value of the item if returned. Once the return is received back to our warehouse, a gift certificate will be mailed to you. 

Shipping and handling costs are non-refundable for returns, and customers are responsible for return shipping costs. Wall To Wall reserves the right to deduct the cost of return shipping from refunds that are received in the form of a gift certificate. 

For further clarification on our return policies, please get in touch at for assistance. 
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