Franklin Loufrani is the President and Founder of The Smiley Company. He has spent over five decades working in journalism and senior positions within the licensing industry. It was in 1971 that Franklin Loufrani became the first person to trademark the Smiley face. On Saturday 1 January 1972, French newspaper France Soir printed Loufrani’s ‘good news’ campaign. He used the now-iconic Smiley to highlight feel-good news in a host of Europe’s leading newspapers. He called the design “Smiley” and launched The Smiley Company, a licensing company that became dedicated to spreading good news and happiness and positivity.
Nicolas Loufrani, Franklin Loufrani’s son, joined The Smiley Company in 1997 as the vice president of marketing, and has been the CEO since 2001. Prior to working in the family business, Nicolas had an impressive career in the high fashion working with Saville Row tailor, Ozwald Boateng. His knowledge on trends, cutting-edge design and the fast-evolving world of technology helped revolutionize The Smiley Brand. As part of many philanthropical initiatives spearheaded by Nicolas over the years, he launched Smiley Movement in 2018, a not-for-profit managed by The Smiley Company.
A good news journalist, writer and cultural curator, Australian-born Liam Aldous is based in Ibiza, Spain. Working as Monocle Magazine’s Spain correspondent since 2011, he also collaborates with high-end fashion house LOEWE for whom he has written books and directed films.
- 200 pages
- over 200 illustrations
- English language
- Released in March 2022
- W 7.5 x L 10.9 x D 1.2 in
As all items are custom made-to-order for our customers upon order, and not pre-made as such, therefore once an order is placed, it is not possible to be refunded for simply change of mind.
Please note: returns due to change of mind are eligible for an exchange only. Each frame is made to order, and therefore personalised and exempt from refund.
The following goods cannot be returned for any reason -
- Custom products
- Gift cards
To complete your return, proof of purchase is required in either the form of a receipt, tax invoice or bank statement. This must be printed out and included in your returns parcel.
Please note: returns cannot be sent back to the manufacturer. They must be delivered to the following address -
All discounted items cannot be returned for a refund or exchange. They are final sale.