Beginning in the mid-90s, Assouline brought the illustrated book market to life with products that were modern, luxurious and creative. Today, the luxury book market has become an indispensable tool for luxury brands.
Beyond “beautiful books” Assouline is invested in the promotion of culture. It has created the “first brand of luxury culture” by opening boutiques where one can discover a world of good taste, excitement and intellect, a place where “culture can be acquired” within a luxurious environment. One can purchase complete book collections as well as objects that belong in contemporary libraries such as perfumed candles and “cabinets of curiosities.”